Marketing for Actors.
Beside your resume and headshot, you can have other tools to help you sell yourself! Here are some things you should be doing for exposure.
Business Cards
Actor business cards include an image, name, contact information and social media information. These business cards are great to share with others at networking events, mixers, and when you attend classes.
Demo Reel
A demo reel is a 2 to 3-minute video that showcases you and your work. Demo reels helps agents and managers market you; they are able to use your demo reel as proof of your abilities when they are talking you up to casting directors. Your demo reel should have your name and phone number on it.
Websites for actors
Websites are great for actors to display all their photos, video snippets of work done and upcoming work. This is your chance to make all about you.
Portray your best work here including you video reel, resume and professional pictures. Your website will help potential ‘clients’ (aka, agents, casting directors, scouts, directors and producers) answer questions about your experience.
Your website will make it easier for those potential clients to contact you and book you. Everything you have on your website has to be clean, simple and to the point. Your potential client doesn’t have time to squint or try to figure out your website.
Social Media
Adding your social media links to all of your marketing material is another way to make it easy for your potential client to follow you and learn more about you.
Encourage your fans and clients to sign up for your email newsletter (which you should already have) so you can send them updates and invitations to upcoming performances and movie screenings.